In our experience, we shall not study culture for the sake of cultural differences. Rather, we shall take our point of departure in actual business situations and then use our knowledge and experiences to effectively navigate these challenges; ideally in a proactive manner so we do not even have to deal with the problems. In addition to this, advice about Japanese business culture invariably assume a Western position and look at Japan from the outside and in. In our work, we will include the perspectives from Japanese counterparts, which often offer surprisingly different ways of viewing the situation.

Based on this novel approach we deliver tools and techniques needed for accelerating the transparency, quality and smoothness of collaboration
with Japanese partners.