In 2021, Glisby & Associates were commissioned by the EU-Japan Centre for Industrial Cooperation to prepare a specialist report on effective virtual communication with Japanese partners. Accordingly, we surveyed a wide range of Japanese managers involved in large-scale Japanese-European collaborative arrangements about their experiences of online business meetings and virtual communication with their European counterparts. Both sides expressed considerable irritations about virtual communication, but it emerged that causes of the mutual frustration sprang from markedly different motivations.
After careful analysis of these findings, we have been able to develop a series of tools and techniques for perfecting ways of navigating virtual communication and interaction with Japanese partners. At any stage in a business relationship and whatever the precise business format both European and Japanese companies will benefit from our insights into Japanese strategic and tactical thinking.